Wednesday, January 15, 2014

Feature: Couture Swim N' Sport

Couture Swim N’ Sport is a locally owned fashion brand that sells trendy and modest clothing. Pieces are handpicked and styled by fashionista Asmah Ahmed, who also runs a successful interior design company. I met Asmah after the Dimensions Fashion Show a few weeks ago and later spoke with her about her designs.

When did you launch Couture Swim N’ Sport?
November 2012. Phase one began with being an exclusive retailer for Parisian swimwear designer MADAMME BK, Paris. However, the plan was always to expand further to include modest clothing and sportswear options as well. Hence the name Couture Swim N’ Sport evolved. 

What inspires you as a designer?

Beautiful and unique things have always inspired me even as a child. When I first chose to drastically change my field from the world of finance and business to interior design, not many were surprised. My journey began in the year 2007 when I started my own interior design business, Chic Décor. As fate would have it, more opportunities arose in 2012, which had an impact on my decision to start a modest “everyday wear” collection while continuing to retail the modest swimwear line from Paris. It really felt like an extension of my interior design skills as I [applied] the same principles of form and function to clothing as well. 

What is your vision for Couture Swim N’ Sport?
Our vision for Couture Swim N’ Sport is to be the “one stop shopping destination for trendy clothing and swimwear." Our mission here is to provide Classy, Covered & Chic clothing with a touch of glamor and a pop of color. We want to empower women and teens to believe they can dress fashionably without compromising their modesty. The collection is focused around the current trends and we want customers to feel like they purchased it from a high end store locally without having to wish that the sleeves were longer or the shirt not so sheer. 

How many collections do you produce during the year? 

We plan to have about 2-3 collections a year revolving around the seasons. 

Hope you enjoyed this feature on Asmah Ahmed's Couture Swim N' Sport. Check back on Monday to enter a giveaway for a new and not yet released scarf from Couture Swim N' Sport.  

Visit Couture Swim N' Sport to view the entire collection and to learn more. 

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